Innovations in Higher Education Communication Management: Zawacka NAWA project activities in Greece

Prof. Nataliia Moshenets, lecturer at MANS (Poland) and a doctoral student at the National Pedagogical University in Głuchowa. Oh, my God. Dowżenki stayed at the Aristotle University of Thessaloniki (Greece) from 15 to 21 September 2025 as part of a scientific mission to implement her award-winning individual NAWA Innovation Programme Project on 'Innovation in communication management in higher education'.

During her stay, she participated in academic meetings, discussions with faculty and administration at the invitation of the School of Economics and collected research materials related to innovation in communication management in higher education.

She became acquainted with the university's activities, participated in meetings and panel discussions with the administration, academic and teaching staff. During the interview, she outlined the objectives of the research visit; she received detailed information on the communication structures and practices used at the university; she focused on the university's approach to organising communication with students and teachers; and she shared her experiences.

A meeting with prof. nadzw. was productive. Konstantinos G. PAPADOPOULOS, Head of the Department of Theory and Economic Policy, ECTS coordinator, Department of Economics, Aristotle University in Thessaloniki and project coordinator from the host country Prof. hab. Grigoris Zarotiadis, Faculty of Economics and Political Sciences of the School of Economics, AUTh Member of the Governing Board, AUTh President of the Association of Economic Universities of South and Eastern Europe and the Black Sea Region, Director of the Interdisciplinary Laboratory of Studies on the Black Sea and the Mediterranean Sea, and representatives of the faculty's scientific and educational staff.

Natalia Moshenets visited and explored the university library as a centre of student communication (digital and physical channels), focusing on organisational work, ways of informing students, electronic resources, navigation and information stations.

It collected feedback from applicants on their first contact with the university and the communication channels that helped shape their perception of the university and contributed to their choice of course of study.

As part of an educational programme aimed at familiarizing herself with the cultural environment and the rich historical, architectural and spiritual heritage of Greece, Ms Nataliia visited monuments in Thessaloniki and Uranopolis, which were elements of the intercultural context of the educational environment and allowed a deeper understanding of the cultural identity of the region.

The result of the internship will be a scientific article, which will be published in the journal “Scientific Sheets” of IAS in Łomża, and the reporting materials will be presented in the doctoral paper.